Algorithmic Pricing
Apr 22, 2026
Rui Huang and Pian Chen | April 24, 2026
Multi-sided platforms have become a defining feature of modern commerce. Millions of businesses, large and small, participate in them every day. Amazon accounts for 35.7% of the $1.2 trillion U.S. e-commerce sales, and its third-party sellers generated approximately $575 billion in gross merchandise volume in 2025. Shopify powers 14% of U.S. e-commerce market and processed $378 billion in gross merchandise volume in 2025.[1] In short-term lodging, Airbnb commands approximately 44% of the global short-term rental market with revenue of $183 billion in 2024.[2] A growing range of other sectors, such as online travel and ride-sharing, also use multi-sided platforms to connect sellers and buyers.
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